How do I find a company's market share?

Answer

1. Use the database called Market Share Reporter.  It is available from the Marketing Databases page.

In the Search Within Series box, type the name of a company, product, or service.

 Market Share Reporter
2. Use the IBIS world database, also available from the Marketing Databases page.  This database covers over 700 industries and usually has a market share bar graph for each. Start by typing your keyword in the search box. IBISWorld

When you get to a single report on an industry, click on "Competitive Landscape" for an overview of market share and then on "Major Companies" for a market share bar graph and descriptions of the major companies.

 screenshot from ibisworld

 

  

3. You can also search for articles. Here are some examples:

 

If you need assistance, please contact business librarian Julie Shen at jshen@cpp.edu.

  • Last Updated Oct 18, 2023
  • Views 26
  • Answered By Julie Shen

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